Why Your Competitor’s Website Is Ugly (And How to Fix Yours)

Why Your Competitor’s Website Is Ugly (And How to Fix Yours)

Yesterday when we were in the middle of another summer storm, my daughter Isla was bouncing off the walls, as usual. Like, why can we not just sit down. For. One. Minute?!?!

One second she’s begging for ice cream, the next she’s dragging me to set up a playdate, and then she’s off to conquer the playground.

Kids have this incredible knack for never wanting to stop—there’s always something new to explore, right?

It got me thinking about how we, as entrepreneurs, often get caught in the same whirlwind of always doing something.

But here’s the thing: while your competitors are taking a breather and enjoying their metaphorical ice cream, you could be sneakily prepping for your next big launch. And trust me, it’s going to be sweet.

Why Your Competitor’s Website Is Ugly

Let’s face it, not all websites are created equal. Some look like they’re stuck in a time warp from 2005. Clunky designs, mismatched fonts, and those dreaded stock photos that scream “meh.”

Your competitor’s website might just be one of those—and that’s where you can gain the upper hand.

How to Fix Yours

1. Declutter and Shine: Give your website a fresh, clean look. Clear out the clutter and opt for a minimalist design. Think about how you can use white space to make your content pop. Clean lines and modern fonts can make a world of difference - just like this!​​​​​​​

2. Ditch the Boring Stock Photos: No more boring photos, please! Replace them with images that truly represent your brand. Better yet, use MATCHING photo bundles to tell your brand story instead!

3. Simple, Smart Navigation: Make it easy for visitors to find what they’re looking for. Clear menus, straightforward categories, and a well-organized layout can keep people exploring your site longer.

4. Mobile Magic: With so many users browsing on their phones, your site needs to look amazing on all devices. Responsive design is key. Make sure your site adjusts beautifully whether it’s viewed on a desktop, tablet, or smartphone.

5. Speed Up or Miss Out: Nobody likes a slow website. Optimize your site’s loading speed to keep visitors from bouncing off in frustration. Quick-loading pages can improve user experience and even boost your SEO rankings.

6. Publish Your OWN Book: When everyone and their dog has a website, what's going to make you truly stand out? Become an author instead! We've even got a template bundle to help you self publish your first book, share your expertise, and establish yourself as an authority in your niche. It’s easier than you think!

7. Sales Page Magic: Create a stunning new sales page for your product or service using our editable sales page templates. With a professional and compelling layout, you'll turn visitors into customers in no time!

While They Relax, You Make Things Happen!

While your competitors are kicking back and relaxing, take this time to revolutionize your online presence.

The best part? They’ll never see it coming.

When they’re back from their break, they’ll be greeted with a sleek, modern, and irresistibly attractive website that leaves theirs in the digital dust.

Ready to get started? It's time to give your brand the glow-up it deserves. <3 

Happy Creating!

Amber xo

P.S. Have you already been making changes and want to share your website with the world? Click the link here to share it in the group

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