I know this might ruffle a few feathers, but I wish someone had said it to me sooner...
Nobody cares about your brand.
Not your logo.
Not your color palette.
Not that perfect tagline you spent hours perfecting with a lavender oat milk latte in hand.
And I get it — that stuff feels like building a business.
It’s fun. It’s creative. It feels safe.
But when you’re just starting out (or even when you’ve been doing this for a while), all those branding details? They’re kind of like decorating a bakery that hasn’t figured out what it’s actually selling yet.
Branding feels productive…
But it’s not what brings in money.
You know what does? A clear, irresistible offer.
That’s it.
You could have the prettiest website in the world — but if the thing you’re selling isn’t clear, helpful, or wanted by the people seeing it?
It’s not going to matter.
I’ve had products with half-finished branding sell out.
And I’ve had beautifully branded offers completely flop.
The difference?
The ones that worked answered a real question people were already asking.
They spoke directly to the customer — not to the version of myself I thought I needed to look like online.
They were honest, simple, and easy to say yes to.
So if your brand’s not the problem… what should you be focusing on?
I want you to pause the rebranding, set the Canva template aside, and try this instead:
Step 1: Make your product stupidly clear.
Grab one listing or sales page — ideally one that’s been sitting there quietly for a while — and ask yourself:
Would a distracted mom scrolling on her phone with one eye on her toddler know what this is, who it’s for, and why she should care… in five seconds or less?
If not, rewrite your headline and description using real words. Plain language. Like you’re texting your best friend.
Example:
❌ “A soulful, purpose-driven planner for dreamers who thrive on intention.”
✅ “A planner that helps you stop overthinking and actually get things done — even when life’s messy.”
Step 2: Show them how it feels, not just what it is.
Instead of just listing features, talk about the feeling:
• What will it feel like to open this?
• What moment in their life will this make easier, sweeter, calmer, more fun?
People don’t just buy stuff.
They buy better mornings.
More peaceful bedtimes. Confidence.
Belonging. Relief. Joy.
If you can name the feeling your product gives them, you’re halfway there.
Step 3: Test it where nobody knows you.
This one’s uncomfortable but powerful:
Post your offer in a Facebook group where nobody knows you.
Or run a tiny ad to cold traffic.
Or send it to three people you trust who aren’t in your bubble and ask:
“What’s your honest reaction to this? Would you buy it? Why or why not?”
If your messaging isn’t resonating with strangers, you don’t need a prettier brand — you need a clearer message.
Listen… I love branding. I do.
I love a cozy aesthetic and well-paired fonts.
I’ve spent too many hours obsessing over hex codes that nobody else noticed.
But here’s what I know now:
Branding doesn’t create demand. Offers do.
You don’t need to be more polished. You need to be more clear.
And honestly?
If nobody cares about your brand yet… good.
That means you’re not boxed in. You’re not expected to be anything yet.
You’re free to try, experiment, tweak, grow. You’re still in the messy magic zone where anything is possible.
So stop waiting for things to look a certain way before you share what you’ve made.
Don’t build the perfect brand and then try to sell.
Sell something real, then build the brand that reflects who you are and who you’re becoming.
You don’t need to look like a business.
You just need to solve a problem and make it easy for someone to say yes.
And if today feels like a good day to stop hiding behind your brand and start actually selling?
I’m cheering you on like crazy from over here in my tiny office in a basement of a tiny house in Saskatchewan.
Go sell something.
Go help someone.
Go create momentum.
Go make a difference!
You’ve got this. <3
Amber xo
