Hey there, beautiful!
You know how some social media posts get tons of likes and comments while others seem to fall flat? Or why certain videos on Tik Tok keep racking up views even when they aren't even worth watching? It’s kinda like trying to figure out why your kids only ever want to eat mac and cheese – it's the mystery of the all-mighty algorithm!
Heck, I get it. It can be hard not to feel like I’m falling behind when we see these trends blowing up our feed. But here’s the thing: what if following these trends is actually hurting our brand more than helping it?
Right now, organic social media posts feel like they’re just disappearing into the void unless they’re designed to provoke or incite strong reactions. Rage baiting, negative engagement posts, and drama-fueled clickbait might grab quick attention, but they don’t build relationships with our audience.
Here are the types of posts that are being used to KEEP people on social media instead of ACTUALLY making a positive impact on their lives...
- ✖️ Posting False Information: Sharing things that aren’t true just to get attention. It’s like saying there’s no school when there really is.
- ✖️ Pretending to "Clean": Making a mess just to clean it up for a video. Like spilling cereal or trashing your entire living room just to show off your vacuum with an Amazon affiliate link.
- ✖️ Sharing Impossible Recipes: Posting recipes that look great but don’t work in real life. It’s like making a cake out of playdough and calling it dinner.
- ✖️ Using Fake Celebrity Photos: Posting edited pictures of famous people to create drama. It’s like using AI to show an actor in a scandal.
- ✖️ Making Up Dramatic Stories: Creating fake stories to get people interested. It’s like saying your trip to the store was a big adventure when it wasn’t.
- ✖️ Overreacting to Small Things: Acting overly emotional about minor events. It’s like crying over spilled milk.
- ✖️ Stealing and Sharing Content Without Credit: Posting content that isn’t yours without giving credit to the original creator. There are thousands of brands that do this full-time instead of creating their own.
- ✖️ Faking Pranks or Challenges: Making up fake challenges or pranks for views. It’s like pretending to fall down the stairs for a joke.
- ✖️ Stirring Up Arguments: Posting extreme opinions just to start fights. It’s like saying pineapple on pizza is awful just to get people arguing.
The truth is, the more you can trick people into engaging, the more views you’ll get. And it’s only getting worse. This never-ending stream of fake and enraging content is destroying our connections to each other and distorting our reality. Not everyone recognizes that these are fake or intentionally enraging, and it can have a harmful impact on how people see the world and themselves.
But we don’t have to play that game. We can rise above it by focusing on what truly matters: providing value and building genuine connections. Instead of jumping on these toxic trends, let’s focus on what truly matters: creating content that is genuinely helpful and serves our community.
So, what could we be doing instead? Here's some ideas that might just make ALL the difference.
- ✨ Be Helpful: Let’s create content that addresses the real needs and pain points of our audience. Share your best ideas, stories, tips, and insights that can make a difference in their lives and businesses. Start a YouTube channel answering common questions, teaching new skills, or sharing your personal experiences. Host Facebook Lives where you engage directly with your audience, solving their problems in real-time!
- ✨ Focus on Value: Instead of aiming for viral posts, let’s aim for valuable moments. Content that provides value will be appreciated and remembered long after the trend has faded. It’s like teaching your kids a life lesson that they carry with them forever. You could self-publish a book that people can hold in REAL life, like a coloring book, a notebook, journal, or even a self-help guide. Something that they could even pass on to a friend or child in the future. Not just get lost in the download folder or digital graveyard!
- ✨ Create & Share Physical Products: You could start sharing physical products that inspire and motivate, in REAL life. This could be anything from inspirational journals, motivational posters, or even inspirational cards. Products that people can use every day to keep them inspired and on track!
- ✨ Share Beautiful + Heartfelt Posts: Share posts that evoke positive emotions and inspire your audience. These can be personal stories, motivational quotes, images that inspire & delight, or heartwarming experiences that resonate with your followers and bring a smile to their faces.
- ✨ Plan & Host Real Events: Think about hosting in-person events or live-streamed online sessions. These events can provide great value, foster community, and create memorable experiences for your audience. Whether it’s a workshop, a seminar, or a casual meetup, connecting in real-time can make a huge difference.
- ✨ Build Relationships: Engage with our audience in meaningful ways. Respond to comments, ask questions, and create a dialogue. Invite them to live events, classes or even workshops. Show them that we’re here to support them, not just to get clicks. It’s like having a heart-to-heart with a friend over coffee, where you both leave feeling heard and supported.
- ✨ Stay True to Your Brand: Know our brand’s voice and values, and let them guide our content creation. Authenticity will attract the right audience who resonates with our message. Just like sticking to your parenting style even when everyone else seems to be doing something different.
- ✨ Educational Content: Create videos and newsletters that educate and inform. Whether it’s how-to guides, tutorials, or deep dives into your industry, educational content positions you as a trusted expert. It’s like teaching your kids how to ride a bike: they’ll remember who helped them learn, not just the bike itself!
Because unless you're making a real impact on the lives of your followers or creating content that Google can find through search, you’ll have to play the engagement baiting game. And eventually, you’ll lose it. It’s not about being the loudest in the room; it’s about being the most helpful & authentic.
So, let’s create content that truly supports and serves our community, building a brand that stands the test of time. Here's to making a real difference in the lives of the people who follow us, not just keep people stuck in the loop of chaos & toxicity.
Let's Make The World Better, Together
Amber xo
PS. You've got this, beautiful. Don't let anyone tell you that it's not possible. Because the very fact that you believe it is, is exactly why it is! <3
