Hi {first_name},
The world tells us to be like everyone else.ย
Blend in.
Donโt make people uncomfortable.
Donโt say too much.
Donโt stand out unless itโs the โrightโ kind of different.
And when youโre building something, a business, a dream, a life that feels more true than what came before, itโs easy to start looking around and asking:
Whatโs working for them?
Whatโs trending right now?
What should I say to sound smart, sound successful, sound like I belong?
But your unfair advantage?
Itโs never out there.
Itโs not the software you use.
Itโs not your niche or your strategy or your systems.
Itโs not something you can download or automate.
Itโs what you know because youโve lived it.
I live in a tiny town in northeast Saskatchewan.
Weโve got about 5,000 people here. We're 9+ hours away from a major airport.ย
One set of lights.
No movie theatre.
No mall.
No Costco or Target or anything with automatic doors.
My window frames are old wood that swell in the summer, and most days my socks have holes.
We heat with wood, pray for rain, and know the name of the person who bags our groceries.
And even from this quiet place, Iโve learned that nobody else can do what Iโm doing the way I do it.
And the same goes for you.
Because hereโs the thing no one tells you...
Some people can fake a trend.
They can mimic a brand.
They can sound clever or polished or professional.
But they can't sit at a kitchen table and know what matters.
They canโt remember what it felt like to work a job you hated just to keep the lights on.
They donโt know the pressure of showing up for others while you're barely holding it together.
They canโt describe the look in someoneโs eyes when your words land exactly right.
They havenโt felt the joy of seeing your first sale come in while your toddler naps next to you.
That is your edge.
That is your advantage.
And it cannot be outsourced.
You know what itโs like to run a business from the kitchen counter.
To hear the sound of a sales notification while folding laundry.
To feel completely lit up by your work and still wonder if it matters.
You know how it feels to scroll past someone who looks like theyโve got it all figured outโฆ and still open your laptop anyway.
You know the way a gut feeling lands. The way a quiet โyesโ can carry more weight than a perfect plan.
You know what itโs like to carry a dream in one hand and real life in the other.
The kind of real life that doesnโt fit inside of a feed, you know? Things like...
โข Stretching the budget and somehow still making it work
โข Caring for kids, aging parents, or both, and feeling like you're doing it all halfway
โข Getting through the workday while carrying the weight of something no one else can see
โข Checking the fridge and wondering what to make with whatโs left
โข Pretending you're okay when you're absolutely not, but still showing up for the people who need you
โข Folding laundry at midnight, answering texts you forgot to reply to, and whispering โmaybe tomorrowโ to a dream you still believe in
And still, you keep showing up.
Still, you care.
Still, you try.
That is your unfair advantage.
Because your biggest strength isnโt what you post online.
Itโs what youโve survived.
Itโs the weight youโve carried.
Itโs the grit youโve gained from real life, not just reels.
Your unfair advantage is the fact that youโve been underestimated and you kept going.
Youโve done things scared.
Youโve built while others scrolled.
Youโve created when no one was watching.
Youโve spoken up even when your voice was shaking.
Youโve been counted out.
And yet...here you are.
If youโve been wondering what makes you different in a world of content creators and curated livesโฆ itโs this.
No one else can do what you do, the way you do it.
They havenโt lived what youโve lived.
They donโt love who you love.
They donโt carry what you carry, and they never will.
Your heartbreak.
Your healing.
Your hope.
So today I want to invite you to remember THIS โ
It doesnโt have to be big to be brave.
You can take the next step in your slippers.
You can launch with tears in your eyes.
You can write something true before the dishes are done.
You can hit publish while the world around you feels shaky.
Because you know what matters.
You know what people need.
Youโve lived the kind of moments that make you wise in ways no algorithm could ever match.
Start there.
Amber xo
P.S. Weโre still watching the fire maps. Still hoping for rain. Still trying to carry on with normal life while everything feels anything but normal. If you're in a hard season too, just know I see you. Iโm with you. And youโre not alone.
